Content Hubs for Everyone
The wave of content aggregator applications like Flipboard and Pulse are further evidence of the consumption era we are in. With information overload hitting every consumer in the spectrum (have you...
View ArticleThe Rise of Social Bots
As you probably know - about 50% of all web traffic is not from humans. Robotic programs, also known as "bots" have roamed the internet since its inception. There are bots that send emails, bots that...
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PCs : Remain Top of the Class for College Students
If you think PCs are taking a backseat to tablets across the board, you might take a look around the nearest college campus. It turns out today’s college students still choose the PC over the latest...
View ArticleSEO and Social Media Marketing
Technology based marketing relies on analytics, big data, trends, predictions and forecasts. Through technology marketers can take you from shouting at thousands of people who don't care about your...
View ArticleA Brief History Of Internet Browsers
20 years ago in 1993 Mosaic became the first internet browser as we've come to identify them today. Mosaic was quickly overtaken by Microsoft Internet Explorer when Microsoft decided to strategically...
View ArticleCloud: A Top Priority for CIOs
In 2013, cloud is a top priority for CIOs, right behind mobility. And in my opinion, cloud is an enabler of mobility. Together, these have become key differentiators and points of innovation for...
View ArticleGroupon to Challenge Amazon ?
Groupon Inc. has announced plans for a network of North American warehouses, suggesting a stronger chance of competition with Amazon. Read MoreThe post Groupon to Challenge Amazon ? appeared first on...
View ArticleWhy Are Mobile Conversion Rates So Low ?
We know that online traffic from mobile devices is increasing dramatically. We’ve taken a look at how people spend time on mobile devices before, and found that website visits from smartphones and...
View ArticleSocial Media Marketing and ROI Statistics
It seems that you either believe in social media or you don't. Those who don't usually claim that there is no clear ROI (return on investment). Those who do say there is a potentially unlimited ROI....
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A Tech-Savvy Generation Challenges the Status Quo
by Chris Peters, member of the Intel IT Center By 2020, Generation Y will account for 44 percent of the U.S. workforce, and baby boomers will represent only one-fifth (Source: U.S. Bureau of Labor...
View ArticleLeaving a Lasting Legacy
If you're reading this then you're probably a whole lot like me. A technologist, marketer, entrepreneur and optimist. With all the countless excellent pieces of journalism written across the World,...
View ArticleAnalyzing Consumer Feedback from Social Media
Did you ever ask yourself the question “What did businesses do for customer feedback prior to social media?”. It wasn't that long ago, about 7 years now. To answer your question though, companies used...
View ArticleOptimizing Your Existing Content
You’ve probably heard of content marketing as a springboard to boost brand awareness and sales. 93% of marketers have, but not all seize the opportunity. Whether from a lack of time or a lack of...
View ArticleMobile Advertising with Google Maps
With over 1 billion users per month Google Maps is definitely one of the most effective ways to reach consumers. The benefits are obvious, you know where the consumer is in relation to your business,...
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Software Innovation for a Better Mobile Experience
I blogged last week about transforming the business through IT, with a focus on the devices and infrastructure that drive the mobile experience. When we take a step back, though, we see that the...
View ArticleProduct Placement in Music
Rap artists are natural marketers because they celebrate consumption and commercialism more so than any other genre of musicians today. Clearly some of these musicians are popular, meaning they have a...
View ArticleAmazon’s Next Move and What it Means for eCommerce
In 2012 e-commerce passed the $1 trillion mark – 5% of that revenue was from one source – Amazon. Since its inception in 1995 Amazon has launched a full-out assault on brick and mortar retailers....
View ArticleThe Twitter IPO
Since its debut in 2006 Twitter has captured our online attention like no other - ahem - well maybe like a few others. On September 12th the company announced its plans to go public and the tech would...
View ArticleOutsourcing? A Post-Mortem
Commonplace in the video game world are post-mortems. A classic is one by Team Meat for their smash-hit Super Meat Boy, definitely worth the read. The value of these look backs involve several...
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Harnessing the Power of Business Mobility
Last week, I had the special opportunity to moderate a webinar on assessing mobility in the enterprise and its potential to create both personal and business productivity. The webinar featured Intel IT...
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