5 Marketing Trends You Can’t Ignore in 2014
A fresh new year is upon us and it’s time to start planning for success. Whatever your business happens to be, it pays dividends to focus some resources on content marketing, and if it’s worth doing at...
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Tips to Build Brand Loyalty through Mobile
As if we didn’t already have enough to manage as marketers today. Now we have to create solutions to engage customers and build brand loyalty on mobile. With content publishers and marketers...
View ArticlePayPal and the Rules of E-Commerce
The world PayPal has operated in since its founding in June 1998 has dramatically changed. No longer is PayPal the only way to send and process funds electronically but it has begun its pervasive...
View Article4 Rules for Small-Businesses on Managing Social Media
YouTube, Twitter, Google +, Facebook, LinkedIn, Pinterest, Tumblr and the company blog. That's a lot to manage ! Who has the time ? Certainly not small business owners. You already have a thousand and...
View ArticleWorking with a Marketing Service Provider
A marketing service provider (MSP) supplies professional services, system integration, creative services and application services to organizations. MSP's competencies range from customer data...
View ArticleChoosing An App Developer
A very common problem when faced with opportunities for your organization is, "How Am I Going to Get This Built"? And with today's global developer marketplace, it doesn't always make sense to keep...
View ArticleFacebook’s Paper and Their New Strategy
If you haven't read about or seen the advertisements, I highly suggest you download the new Paper app right now. It's going to transform the way people interact with the Social Network. Facebook...
View ArticleAbandoned Shopping Carts and Strategies for Re-Targeting
Shopping cart abandonment is a significant issue in the world of e-commerce. There are a lot of statistics out there claiming that between 50% to 87% of shoppers abandon their purchase once it is...
View Article3 Tips For Small Businesses on Developing a Modern Digital Marketing Strategy
It's not a stretch to say that small business owners have a lot on their minds these days. What could be the #1 thing that concerns them ? 42% say it's "finding new customers" according to a recent...
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Is Your Mobile Device Delivering a Sub-Optimal Business Experience?
The "Bring Your Own Device" (BYOD) movement has evolved quite a bit in the past few years. Originally, the lines between consumer and employee were blurred so significantly that IT simply said "no" and...
View ArticleKeeping Customers Satisfied through Digital
Brands can improve customer experience by limiting the effort it takes for customers to find what they're looking for when they visit your website. Customers use to call on the phone when they had an...
View ArticleWhat’s Good and What’s Bad in App Services Today
Content management systems are widely used in today's desktop experience but with the rise of mobile, connecting the rich content being produced with your mobile customers is a challenge. There are...
View ArticleIt’s Time to Analyze Your Digital Marketing
It's Time to Analyze Your Digital Marketing The big data trend shows no signs of slowing. Every company now recognizes the potential value in collecting data, but that’s all it is, potential. You have...
View ArticleThe Ultimate Guide to Marketing with Facebook
If you want a great example of how to NOT start a business, look at Facebook. It was started as a programming exercise and became a great platform, but didn't have a way to generate any revenue....
View ArticleIs The Cloud a Fit for Your Business ?
The growth of the cloud has been phenomenal and it’s set to grow a lot bigger. IDC research suggests that spending on public IT cloud services will break the $100 billion mark by 2017, up from $47.4...
View ArticleSocial Media : The Ultimate Guide to Google +
Google is an internet giant and social media rules the internet. But Google came to the social media party a bit late ! This is actually attempt #3 for Google in the social media game. (Orkut and Buzz...
View ArticleKeywords for Google AdWords
Keywords for Google Adwords - Carl De Lucia - Marketing Wiz Choosing the proper keywords is arguably the most important aspect of a Google AdWords campaign. It's what determines who will see your...
View ArticlePay Per Click Advertising Explained
Pay Per Click Advertising Explained - Carl De Lucia - Marketing Wiz In traditional marketing, something we don’t like to talk about much here at Marketing Wiz, you purchase a space in the newspaper,...
View ArticleFacebook’s New “Business Manager”
Sean Austin - Facebook's New Business Manager Social Media managers have been working with third-party developer software such as Buddy Media (Sold to Salesforce for around $745 million) ,Involver,...
View ArticleMarketing Wiz and Dudley Digital Works Announce DMW Network Launch
Saratoga Springs, NY and Church Falls, VA: Today, marketing service provider Marketing Wiz and multi-media production company Dudley Digital Works formalized the DMW Network, an alliance of strategic...
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